FAQ

Frequently Asked Questions

General Questions

Hiring a marketing agency is like having a fully outsourced marketing team. If you don’t want to (or can’t) hire employees to manage your marketing needs, you can outsource it to a marketing firm like Brick Media.

Rather than hiring multiple people with different skill sets, hiring a marketing firm allows you to tap into multiple areas of expertise, often at a lower cost than hiring employees to do those same things.

When you hire Brick Media, you will either have one or two points of contact for communication and strategy, and we will work together to accomplish your goals. The goal is for you to feel like you have a team of people who truly care about the marketing end of your business, allowing you to focus on what you do best.

Our pricing is customized per client. As a result, our pricing model is not standardized or packaged. Some clients need a few social media posts per week, while others need a full suite of marketing services including website management.

Although the pricing model can vary depending on the services needed, it is usually a monthly retainer fee that is agreed upon at the beginning.

Although it can vary, we know it’s nice to have a general idea of what to expect. Clients needing just one monthly service could expect to be in the $800 – $1,500 (monthly) ballpark range. A combination of several services typically starts around $2,000 per month and goes up from there. For service-specific pricing information including website projects, scroll down and view each individual section of FAQs.

Currently, we have a team of 7, and they are a mixture of full-time and part-time contractors.

Our full-time team is dedicated to: Ownership of client marketing strategies and plans, social media, paid advertising management, project management, and website strategy.

Our part-time team works on several tasks involved in the marketing and web development process. This includes graphic design, photography, videography, illustration, blog writing, coding and more. We also have an amazing Accounting Manager, and a Golden Retriever named Louie.

Here are a few things that set us apart:

  • Our team has past experience with both large organizations like Walmart, Ideal Image, and Visit Florida, as well as smaller companies like law firms with less than 10 employees. We’ve managed multi-million dollar marketing budgets, and very small ones!
  • Our founder’s past experience includes leading media with an in-house marketing team, and having to manage an agency relationship. That bleeds into Brick Media’s culture of empathy and understanding, because we because we know what it’s like to hire and manage a marketing firm.
  • Fast communication is one of the main things we value in our client relationships. We know how frustrating it can be to wait for a response on an email, message, or call. You will always hear from us quickly, even if we can’t get to the task itself right away.
  • Our business model of keeping a lean full-time team, and a small network of trusted part-time contractors, allows us to keep overhead low. This allows us to be competitive and fair with our pricing to clients. Even though our contract workers are part-time with Brick Media, it is a very tightly-knit group that works in a seamless, integrated way because we always work with the same few people. We don’t just go to Upwork or Fiverr and find new ones. It’s people we know, trust, and have worked with for years.
  • We win together and we lose together. We are not a vendor. As your marketing firm, we are invested in your success, and we behave like a trusted partner should.

We are open to working with any industry!

However, we tend to specialize in:

  • Law Firms
  • Professional Services & B2B
  • Medical, Health, Dental, Wellness
  • Retail Stores & Physical Locations
  • Technology, Apps, Funded Startups

Yes! There are 2 ways we partner with other agencies:

1. Larger agencies can contract some of their client work to us. We don’t manage the client relationship. We just help with the work itself (media campaign management, analytics, social media, etc.) while you continue to run meetings, own the strategy, and manage projects. We typically agree on a monthly minimum & maximum number of hours, at a $75-100 per hour rate depending on the work, then we bill at the end of each month for the time spent. Typically, we will only work on these projects if there is a minimum of 10 hours of estimated labor needed per month.

2. Referrals from other agencies. If your agency gets a lead that you can’t (or don’t want to) service, you can make an introduction to us. If we end up taking on a Monthly Recurring Client of at least 6 months, you will get 20% of the first month’s payment as a referral fee. If it is a Website referral, you will get 10% of the total – paid after the client pays.


Social Media Questions

When you hire us for social media, the pricing will depend on posting frequency and the amount of original content creation needed. For example, these two situations would have very different pricing:

1. A company needing 2 posts per week on Facebook and LinkedIn, with some photos and graphics being provided by the client, and some created by Brick Media. Companies in this scenario often want to stay relevant, keep their social channels updated, and make sure their audience sees them on a regular basis.

2. A company needing 4 posts per week, with ALL content created by Brick Media, on Facebook, Instagram, and LinkedIn. Companies in this scenario are often very focused on growth, building an online community, creating brand awareness, and increasing organic lead generation.

Depending on the details we agree on, social media clients could expect to pay anywhere from $800 to $3,000 per month. However, keep in mind that all clients are given custom quotes, and it could fall outside of that range.

To create content, we use a wide array of Adobe products, including Spark, Illustrator, and Photoshop. We also tap into Canva for some social media graphics, Kapwing for social media video editing, and several stock photography websites. To manage content, we use Buffer. This is our platform where we schedule content and plan ahead for the coming weeks and months. When we need to collaborate in a written way, we will often use a Shared Google Document to brainstorm thoughts and jot down ideas.

All of our clients are given the option to have their own login to our Social Media Management Platform (Buffer) to view their accounts. They are given a custom view when they log in, so that they can see their upcoming posts and content, but they won’t see the content for our other social media clients.

With this level of access, you can see what we have planned and scheduled. That way, you can let us know if something is approved, not approved, or needs changes. You also have the option of tweaking a caption or image quickly on your own if you wish.

Typically, our clients start off for the first couple of weeks giving us more feedback, which helps us get to know them better. Then, after a short while, we build trust and they don’t feel the need to double check every post. The goal is that you will always feel involved in the process, but you won’t feel like you have to micromanage us to be successful.

This answer depends on your target audience and your desire to reach new audiences. The three key platforms that we think every business should be actively posting on are Facebook, Instagram and LinkedIn. These three platforms are incredible content platforms to build brand awareness on, all for different reasons.

Instagram is where culture as a whole exists and happens. Facebook is where people connect with family, share articles, join groups, and follow along with their interests. LinkedIn is where they look for opportunity, in both career and business.

It is important to exist and have a presence on YouTube as well, with it being such a massive search engine, and with its close connection to Google, who purchased YouTube in 2006. Other important platforms to consider would be: Twitter, TikTok, Snapchat, Pinterest, and Google My Business.

These are general insights on 6 of the major platforms. The “popular apps” in society change frequently, so if you want to hear our thoughts on any other social media platform, feel free to reach out.

1. Facebook: A non-negotiable for companies who are marketing to people over the age of 18. Although Facebook is not as popular with people under 18, it has the widest overall appeal and even more daily usage than Instagram.

2. Instagram: Instagram is also a must for every company wanting to be relevant in the digital age. Instagram is where culture lives, and it is where many popular trends start. Instagram starts to get less popular over the age of 55. However, if you market to anybody under that, it is extremely important to your business.

3. LinkedIn: It used to be just a recruiting platform and a place to update your job, but now it’s the “business” version of Facebook. It is a huge content platform, and the perfect place to post about your business to a professional audience. Any business can have a LinkedIn strategy, as long as you tweak the content to fit the psychology of the user.

4. Twitter: Twitter is the social media equivalent of people chatting around the water cooler in the break room. It is also a monster of a platform with over 300 million monthly users. When things happen in society, Twitter is one of the first places people go. It spans all ages, but is less popular under 18 and over 65.

5. YouTube: Although it’s more time, effort, and money to make video content, focusing on YouTube will go a long way for your business. It is the most widely used platform among adults and the world’s 2nd largest Search Engine (behind its parent company, Google). YouTube’s interest and activity spans all ages.

6. TikTok: TikTok allows users to share their creativity and passions through short, entertaining videos. TikTok has exploded in growth and has over a billion active users. It is predominantly younger, with roughly 80% of users being under 35. However, we believe TikTok has the potential to “age up” similar to Facebook and Instagram.

This answer depends on your target audience and your desire to reach new audiences. The three key platforms that we think every business should be actively posting on are Facebook, Instagram and LinkedIn. These three platforms are incredible content platforms to build brand awareness on, all for different reasons.

Instagram is where culture as a whole exists and happens. Facebook is where people connect with family, share articles, join groups, and follow along with their interests. LinkedIn is where they look for opportunity, in both career and business.

It is important to exist and have a presence on YouTube as well, with it being such a massive search engine, and with its close connection to Google, who purchased YouTube in 2006. Other important platforms to consider would be: Twitter, TikTok, Snapchat, Pinterest, and Google My Business.

Before you sell somebody something, you first need their attention. Currently, the attention of the world is on social media.

Of course, we come across companies all the time who have built their business completely based on old-school tactics and good reputation over the years. Plenty of businesses sell millions of dollars worth of products and services without a big social media presence.

Your business won’t fail by neglecting social media. You will simply be leaving a lot of untapped opportunity on the table.

Let’s face it. The majority of people use social media. That statement alone is why it’s worth focusing on. Whether you sell toys, insurance services, senior living communities, civil litigation, or healthy snacks – you all have one thing in common. People in your target audience use social media every day.

We have an interesting take on metrics like “Followers” and “Likes” on social media. We believe your audience will organically grow if you put their needs and desires first, and you post quality content for a long period of time. It’s a marathon, not a sprint.

However, some other ways to grow your audience include:

  • Running paid ads that take users to your social channels
  • Giving money, products, and services to relevant social media influencers who have large, engaged audiences
  • Jumping into conversations,  sending messages, or commenting on posts in a way that adds value or insight
  • Pro Tip: Don’t use bots or buy followers.

Building an online community for our clients is important, but we don’t obsessively count Likes and Followers as a primary measure of success. We monitor and measure them to get a gauge on effectiveness of content, but we prefer to look at marketing efforts as a whole. Chasing Followers and Likes will limit the creativity and your audience will start to feel it.

This depends on the structure of our client’s business. If you have other resources on your team who are product experts, customer service reps, etc., they may be the ones responsible for replying to comments and checking Direct Messages on social media.

However, if you need us to do that, we will align with you on how to speak to people, what to say in certain situations, and how they can contact you for further assistance. If you happen to get a lead or sales inquiry via social media, we will either flag it to you directly or refer them to a company email / phone number.


Paid Media Questions

Paid Media is another way of saying “Media Planning and Buying” or “Advertising Campaigns” in the marketing world.

  • You have a budget for advertising.
  • You aren’t quite confident in what to do with it.
  • You want to trust professionals to plan and run the ads properly

That is Paid Media.

We are essentially taking your ad budget, strategically planning how to spend it, and managing / spending it in a way that hits your goals. We also help with the creative aspect of the ad itself (what it looks like, what it says, etc.).

We make money from a Management Fee that is added on top of your media spend. The media spend goes directly to the advertising platform, whether that be Facebook, Google, LinkedIn, a billboard, or a radio station. Along with that, you would get a separate invoice from us for managing it.

Think of it like a CPA doing your taxes. They get a fee for the labor of doing it for you, and you pay a separate fee directly to the government. We’re basically the CPA, and Google / Facebook / etc. is the government.

To determine a recommended advertising budget, it is important to work backwards from a set of defined goals. If you don’t know what you want to get out of it, you don’t know what to put into it.

However, we recommend having at least $1,000 per month as a bare minimum (outside of management costs) to go directly into the ad platforms like Google, Facebook, etc. When you go under $1,000 you begin to spread yourself very thin.

If your ad budget is comfortably over $1,000 per month, here is how we figure out the best way to determine a spend level and allocate funds.

If you already have some baseline performance metrics from the past, we can use those as a starting point when projecting future results. If you don’t, we can use industry benchmarks to start, and establish our own baseline numbers later.

Example of the thought process: You want to make $50,000 and you know it takes 1,000 sales to hit that number. We will work backwards to the number of leads or inquiries it typically takes your company to make 1,000 sales. Then, we figure out how many clicks or web traffic it takes to hit that number of inquires. Then, we figure out media spend based on what platforms and budgets it will take to achieve the ad impressions, clicks, inquiries, and sales you are wanting.

We will be honest with you upfront if your goals seem unrealistic or far-fetched, based on our knowledge and experience using different media tactics. However, we will do whatever it takes on our end to be your trusted partner in this. We manage your money like it’s our own.

The media cost (paid to the platforms) can be as low or as high as you want it to be. However, anything under $1,000 per month is not a great fit for Brick Media. In this case, the Management Fee would be nearly as much as the ad spend itself, and you would be better off putting more of your budget to the media.

Most of the time, our Management Fee is a retainer based on the time commitment and labor that it takes to manage your campaigns, and that can range from $750 per month to $2,000 per month. However, when the monthly media spend is averaging $10,000 per month or higher, we implement a “percentage of media spend” model for the management costs. These campaigns are typically more robust, have multiple platforms, and also have custom reporting needs.

At the end of the day, it all just depends on your company’s situation and the custom proposal we come up with.

Unlike some other marketing companies, we do not have a specific financial incentive for recommending certain ad strategies over others. For that reason, we simply look at your situation as a whole and recommend a comprehensive media plan that we think gives us the best chance at exceeding your goals.

We also identify platforms (and features within platforms) where the Active Users are high, but the amount of advertisers does not match the volume of users. This creates a scenario where the ads are underpriced.

Example: Millions of people were using Instagram Stories when it was still a relatively new feature, so a lot of eyeballs were on Stories. However, running Instagram Story Ads was not “popular” yet in the business and marketing community. This was a good scenario for the few companies that jumped on the opportunity quickly because they were able to get attention without much competition.

It’s part of our daily routine to check on your campaigns and make sure everything looks good / functional. On a weekly basis, we may go in and make small, minor changes to optimize the campaign’s performance. Monthly, we make larger changes based on trends we’re seeing over a longer period of time.

We also have Customer Service Reps at some of the larger advertising companies like Facebook and Google, and they are a second set of eyes on your campaigns. They flag us if they see something as well.

We are happy to provide insights and reporting in either a formalized way (or casually) depending on how you work best, and what your internal needs are. We normally send an email with top-line metrics and insights, or a presentation / PDF style report. This can be done bi-weekly, monthly, or quarterly. This is another detail we will work out during the proposal phase.

We are also working on a Brick Media Analytics Dashboard that clients will (soon) have access to, and it will give them real-time data on all of their campaigns in one place.


Website Questions

In terms of hosting, there are two options:

  • Option 1 is we can set you up with your own hosting through GoDaddy, Squarespace, etc. and you can manage it on your own. In this scenario, the hosting would just renew on a credit card every year.
  • Option 2 is we can host your website on our own server and you can pay us directly each year.

There is no major difference (or benefit) to choosing one or the other. Option 2 is slightly easier if you plan to continue working with us on your website going forward.

A smaller, more simple setup would be in the $2,500 to $4,500 range. More robust websites are likely to be in the $5,000 to $10,000 range. Again, like the rest of our services, there is no “standard pricing model” so we would start out by listening to your needs and send over a custom quote.

Smaller, more simple websites take 3-4 weeks to complete. Larger websites with robust pages and features can take 6-10 weeks.

On our Website Services page, you will see our process in more detail.

In the proposal phase, we would align on content needs so that we could accurately price the website and create a solid scope of work. Our team can shoot video, take professional photography, and make edited graphics for your website. We also have access to several stock image and video websites if needed.

While we gather any content needs, we still proceed with building the bones of the website so that content doesn’t delay the process.

We do not offer website maintenance as a standalone service.

If you simply need website management (and no other digital marketing services) once your website is done, we would refer you to a trusted website maintenance resource in our network.

However, a natural next step after a website is built is to ramp up your other digital efforts to drive traffic to the site and build your brand through social media. If your company chooses to go with Brick Media for ongoing marketing after the website is built, we would bundle website maintenance into that new scope of work.

No, your original website will still be fully functional and completely normal while we build the new one. We build it on a separate experience so that nothing is affected until we transition over.

You completely own your own website. We’ve heard the horror stories about website companies that “hold your website hostage” and give you a hard time for cancelling services, and we think it’s silly.

We want you to feel comfortable. Everything is done in your name (not ours) and we give you the same levels of access and login information that we have. We are even willing to train your internal team to use everything.