About The Client

Malibu Apartments, USF’s premier off-campus apartments, is located directly across the street from the USF campus bordering retail shops, dining and entertainment. Malibu features extra large floor plans, penthouse views, balconies, high ceilings, access gates, a pool, grills, and more.

About Our Work

Thanksgiving and Christmas Break are prime time for students to research their housing options, so we decided to work with the Malibu team to implement a strategic Google Ads campaign that started around that time. Then, we continued to work with them for all-year campaigns. The campaign displays ads to users who are searching things related to USF housing or apartments.

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