If you are in the marketing world, chances are you’ve heard of Gary Vaynerchuk. Here at Brick Media, we are big fans of his knowledge and expertise in the industry. Earlier this year, he released a new book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World.” We decided to read it as a team and start a weekly book club where we meet and discuss our insights!
Every Wednesday, our team shows up prepared to share our findings from the pages we read the previous week. We have been having fantastic conversations about all we are learning. We are redefining concepts that we use every day and are enjoying the opportunity to grow and learn together.
“Getting people together to discuss new ideas around a metaphorical (or literal) table with a book club is such a great way to inspire creativity, and in the workplace also leads to team bonding. Brick Book Club has been a great tool to help us continue to level up our skills as modern day marketers. I’m excited to lead this initiative because it combines my love for reading with my passion for what we do here at Brick.” – Mia Tramontana, Social Media Manager and head of Brick Book Club
We also sat down with Mia for an episode of The Brick Media Podcast, where we dove deeper into what inspired the formation of this book club!
Big Takeaways from Gary Vee’s Book:
- There is no formula for success on social media. Always experiment and try new things to find what works for you and your business
- When something performs well on social media, it doesn’t end there. Overperforming posts can be boosted, modified and reposted, and provide valuable insights that should shape future content
- Content should be extremely relevant to your cohorts. It is better to make posts that deeply resonate with a particular audience than general content
We highly recommend trying this at your organization! We incentivize our team to participate more by having a weekly gift card raffle for those who join. Whether it’s about professional development, mental health, or an industry-specific book, having a book club is a great way to bring your team together and benefit your culture.
Follow along with Brick Media to see our weekly book club updates!
