As 2024 comes to a close, now is the perfect time to set yourself up for success in the new year. Social media is a powerful tool for businesses and making sure your accounts are updated for 2025 can set the tone for the year. Follow along with these 12 actionable steps to head into 2025 ready!
- Audit Your Accounts– Go through each of your social media profiles and make sure all contact and business information is current, links are working and accurate, and that your branding and photos are consistent across platforms. This is the foundation for a cohesive, professional presence.
- Holiday Branding – Experiment with your logo and graphics to embrace the seasonal festivity. For example, create a version of your logo in traditional holiday colors such as red and green and set it as your profile picture for all of December.
- Pin a Post – Use the “pin” feature to highlight your most impactful content. Whether it’s a top-performing reel or an educational carousel post, make it easy for new visitors to quickly learn about your business or products.
- Research New Tools – There are many great organizational tools out there for streamlining social media management tasks. Platforms like Monday.com can keep all your assets organized and ones like Buffer can even publish posts automatically. Find what works for you and get set up before the new year.
- Test New Features – Take time to experiment with platform updates you’ve overlooked. For example, Instagram’s Notes feature or TikTok’s “For You” playlist curation. The holiday season is a low-pressure opportunity to try something new, have fun, and discover what resonates with your audience.
- Create a Linktree – If you have more than one link in your bio, consider creating a Linktree. Linktrees are great navigational tools that consolidate your links into one accessible location and can be customized to match your brand. It’s a small addition that greatly enhances user experience.
- Clean Up Your Highlights – Refresh your highlights and remove outdated stories such as promotions that have ended or ones that feature employees that are no longer at your company.
- Review and Engage with Comments on Recent Post – Read and respond to comments left on posts over the past few weeks. Engaging with your audience builds community and strengthens relationships. Establishing this habit now will make it easier to carry into the new year.
- Conduct a Poll – Polls are a fantastic way to gain insights while boosting engagement. Ask strategic questions that provide feedback on your content, such as preferred topics or formats. For example: “Do you prefer behind-the-scenes videos or tips and tricks?”
- Review Analytics – Dive into your post insights from 2024. Identify what formats, topics, and designs performed best, and use this data to inform your 2025 strategy. For instance, if your reels consistently outperformed still posts, prioritize more video content next year.
- Create a New Series – A great way to stretch content ideas is by creating a series. Brainstorm a new series that you can implement in 2025. For example, a monthly employee or client spotlight.
- Research Trend Predictions – Stay ahead of the curve by studying trend reports from platforms like LinkedIn, Pinterest, or Meta. These forecasts often highlight emerging audience preferences, tools, and creative strategies. Implementing these trends early gives you a competitive edge.
With thoughtful planning, creative experimentation, and an analytics-driven strategy, 2025 can be your year for social media success. Start now, and you’ll be ready to connect with your audience, grow your brand, and achieve your marketing goals in the new year!
