Batching content is a great way for busy professionals to prioritize social media. While it may seem intimidating to tackle, there are some strategies to help streamline the process and maximize your efforts.
- Start With Long-Form Content:
Something we do here at Brick Media to get content in bulk is film long-form content that can be broken up and reworked into individual posts. One way we do this is through the Brick Media Podcast. Each episode is at least fifteen minutes long and can be chopped into short-form clips. Other methods for getting long-form content may include filming Q&A videos with employees, leaders, and even clients. Ask relevant questions that will prompt the kind of responses you would like to share.
Some examples could be:
- What sets X apart from competitors?
- Describe your experience with X
- Describe your experience before working with X
- One thing you wish everyone knew about X
- What are you working on right now?
2. Channel Your Inner Vlogger
Approach your workdays with the mindset of documenting what is going on. Remember, you don’t always have to make something from scratch. Content creation should be part documenting and part creating something new. Whether it’s for a business or personal account, sharing your day-to-day life is great, authentic content that takes your audience along with you.
3. Create a Calendar Outline
Another strategy for batching content includes planning out your content calendar before you start creating the posts. Platforms such as Monday, Buffer, and HeyOrca have great layouts that let you fill in digital calendars with creative assets. Before you begin creating, look ahead and fill in anything that you know you will be posting. For example, employee birthdays, big announcements, events, promotions, holidays, and so on. Then, when you’re creating, you’re not coming up with ideas one-by-one, you’re simply filling in the calendar.
Creating content in bulk may seem daunting at first, but just like anything, it takes practice. If you need content ideas in the meantime, here are 31 post ideas for all of August!
