In today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether your business focuses on a specific industry or product, the benefits of marketing your company on social media are limitless. Social media platforms have the potential to reach new people across the nation every day and building brand awareness around your company can be incredibly rewarding.
Managing social media channels can feel like a daunting task and it’s common for businesses to debate whether they want to hire a social media agency or an internal marketing person to handle the job.
In this blog, we’ll explore the differences between hiring a social media agency and an internal marketing person to help you make an informed decision.
Expertise and Experience:
Social media platforms are constantly evolving, so it’s important for social media managers to be connected to various trends and industry updates when posting and creating content.
One of the biggest advantages of hiring a social media agency is its expertise and experience. Social media agencies specialize in social media management and have a team of professionals who are up-to-date on the latest trends and algorithms. These professionals live and breathe social media. They understand how to create value-driven content and build a community of followers who support your brand.
On the other hand, an internal marketing person may not have the same level of expertise, especially if social media is just one aspect of their job responsibilities. They may not be aware of the latest trends, best practices, and algorithm updates that could impact the success of your social media campaigns. More often than not, internal marketing team members are spread across various marketing channels and projects, making it harder to stay tuned into social media full-time.
The cost of hiring a social media agency versus an internal marketing person can also be a deciding factor. Hiring an agency can be more expensive than hiring an internal marketing person, but it’s important to consider the value they bring to the table.
An agency has a team of professionals with diverse skill sets, which means you’ll have access to designers, copywriters, social media strategists, and content creators—to name a few. On the other hand, an internal marketing person may not have the same level of resources at their disposal.
Although the cost may be a deciding factor, it’s important to also remember the return you receive on your investment in a social media agency may be higher in terms of efficiency and quality of product, versus putting all of your marketing funds in-house.
Another consideration is availability. Social media never sleeps, and it’s important to have someone monitoring your channels at all times.
A social media agency can provide full-time support, which means you can be confident that your channels are being monitored even outside of regular business hours.
An internal marketing person may not be available to monitor your channels all day which could lead to missed opportunities on trending topics or cause delayed responses to customer inquiries.
Consistency is key when it comes to social media. Your audience expects a certain level of quality and frequency from your posts. A social media agency can help you maintain a consistent presence on social media, ensuring that your posts are on-brand, timely, and engaging.
An internal marketing person, on the other hand, may struggle to maintain consistency if they have other responsibilities competing for their time and attention.
In conclusion, there are pros and cons to both hiring a social media agency and an internal marketing person to manage your social media channels. While an internal marketing person may be more cost-effective and connected to your internal goals, a social media agency brings a level of expertise, resources, and consistency that can be difficult to match. Ultimately, it’s important to consider your business’s needs, budget, and goals before making a decision.
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