Welcome to our new blog series where we focus on Marketing Industry Updates. Follow along for relevant industry updates, marketing insights, and social media ideas.
The more you know, the better you can serve your customers and grow your business.
Here are a few things we found interesting and insightful for this segment of Marketing Industry Updates. Feel free to share this post with a friend or colleague!
- October 21 is international Get to Know Your Customers Day. Considering that, how are you learning about your customers? Post something on social media on October 21 and prompt your customers to share their feedback or ideas with you. What do they want? What new thing can you offer? How are they receiving your message? What don’t they like?
- Marketing Dive lists must have habits for customer-oriented businesses which include focusing on omnichannel research and leveraging learnings. Interact with customers in a variety of ways, such as polls or even suggestion boxes, and consider all the different devices that users could be viewing your content on. Use your findings to improve your marketing strategies. Did your research reveal that your consumers want to see more of a certain kind of content? Give them what they want. Did you notice more interaction between the hours of 1 and 3? Adjust your posting times to that.
- Search Engine Journal describes some strategies Facebook recently rolled out designed to help businesses connect with customers. Some of the new features include allowing businesses to invite customers to request a quote and updates in click-to-message ads which now enable businesses to invite customers to chat through any messaging app. These strategies will create more avenues for businesses to interact and connect with consumers, leading to further tailoring. Does your business focus on Facebook marketing?
- Marketing Today says, “It is critical for marketers to understand the role of emotions in human decision-making and behavior.” Their article “Understanding the Mind to get to the Heart of Buying Decisions” talks about emotional research methods to help marketers understand their customers better. Through the research marketers learn what kind of content evokes an emotional response and connection. To impact your company’s bottom line, it is important to understand and act upon your customer’s emotions.
Our Biggest Takeaway
The better you know your customers, the better you can to market to them. So, take this holiday as a reminder to interact with them on social media and use what you learn.
Keep building, brick by brick!
-The Brick Media Team
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