Are you using social media to promote your physical therapy clinic?
Are you struggling to balance your business and manage your social media accounts?
If you answered yes to either of these questions, you’ve landed on the right post because I’m sharing five physical therapy social media ideas to help streamline your content creation and get your creative juices flowing.
5 Social Media Ideas for Your Physical Therapy Clinic
Tip #1: Publish a Weekly Video Feature
Consistency is key in social media.
And, committing to a weekly video feature is a great way to get you in the posting groove.
Now, before I dive into ideas, I know video can be intimidating. So, if you’re not comfortable in front of the camera, that’s OK!
As they always say, just because it’s best practice doesn’t mean it’s best practice, meaning, because everyone else is doing it doesn’t mean you have to do it. If it feels forced to you, it’ll feel forced to your audience.
BUT, if you want to give video marketing a try, it’s a smart play because videos perform well on social media.
In fact, according to Hubspot, 78 percent of people watch online videos every week and 55 percent view online videos every day.
Shoot for a video that’s between 30 seconds and three minutes long.
Here are some ideas:
Many people are still working from home. This means they’re either sitting for long periods of time or are working at a less-than-favorable set up at their dining room table.
The commonality in both situations is people are experiencing back pain.
This gives you the opportunity to share exercises, stretches, and ergonomic tips to lessen the strain while working.
Focus on a specific body part each month. Your weekly video feature could cover different at-home exercises, stretches, or information that’s focused on one specific area of the body.
For example, let’s say one month you focus on the hand.
In one video you could share an exercise for carpal tunnel and the next video share stretches to ease arthritis pain.
Odds are you get asked the same questions over and over again. If you do, use one of those questions as the prompt for a future video.
Answering these questions will show your current and future patients you’re paying attention
No matter the topic, the goal is to build brand awareness and provide value to your target audience.
Tip #2: Leverage your Expertise
Social media gives you the opportunity to show not tell people about your expertise.
That’s great news and to build on that, you don’t have to reinvent the wheel to make waves.
There are a variety of ways to push content out from your social channels. For example…
Adding a blog page to your website that’s regularly updated with helpful content will help boost site traffic.
Search engines like Google/Bing hold websites that produce valuable and fresh content in high esteem.
This is one of the biggest factors that search engines consider when ranking websites.
The higher the rank, the more visible your website is to potential patients.
Once you publish a blog, share it on social media, and tweak your messaging to fit within the context of the platform you’re posting to.
Infographics are a great option to articulate the information you’re sharing through visuals.
Canva provides helpful templates you can use to build your own unique infographics.
Content curation is a great way to show your followers you have a thumb on the pulse of your industry.
When sharing an online article or piece of content, don’t stop at sharing the piece of content.
Up the ante and add your own, personal opinion to highlight your knowledge on the topic.
Tip #3: Share Behind-the-Scenes Content
Consumers crave transparency.
Sharing behind-the-scenes content is a great way to build and strengthen your followers’ trust.
This type of content can be anything from introducing a new piece of equipment and explaining its use to talking about the safety measures you have in place to protect your staff and patients from COVID-19.
Another cool idea would be to give your followers a virtual tour of your office.
To build on this idea, showcase your employees, too.
Introduce your staff on social media to humanize your clinic and put faces to the names of your employees.
Tip #4: Highlight Nearby Small Businesses
Social media and reciprocity go hand-in-hand.
One way to give back to other small businesses in your area is to feature them on your social channels.
Consider creating a weekly or even monthly feature (the cadence is up to you) of small businesses in your area.
The intent is to give back and promote other businesses, but the hope is they’ll return the favor by sharing your post on their social channels.
This is a win-win situation in the brand awareness department for both businesses.
Here are some tips when drafting your post:
- Share a sentence or two that describes the business
- Talk about the value this business offers
- Add applicable anecdotes you can add
- Tag the business in the post
TIP: When picking an image to go with your post, avoid using pictures that include the faces of employees and customers.
Tip #5: Showcase Happy Patients
When a patient completes their physical therapy program, snap a picture, and ask them to share a quote about their experience at your clinic.
You can use this content as the foundation of a social post.
Be sure to tag them in the post, too.
The benefits of showcasing your happy patients include but aren’t limited to:
- Brand awareness – If the patient reshares or engages with your post, you’ll reach a broader audience.
- Social validation – People likely turn to social media when researching physical therapy clinics. When they see pictures of your happy patients, they’ll feel more confident in your clinic’s ability to help them.
People love the limelight and this is a great way to show your appreciation for your patients.
NOTE: Make sure you have written permission before you post a person’s picture and/or testimonial on your social channels.
If you have any questions about these tips or want to explore the possibility of working with the Brick Media team to bring your social channels to life, contact us today.