Welcome to our new blog series where we focus on Marketing Industry Updates. Follow along for relevant industry updates, marketing insights, and social media ideas.
The more you know, the better you can serve your customers and grow your business.
Here are a few things we found interesting and insightful for this segment of Marketing Industry Updates. Feel free to share this post with a friend or colleague!
- More and more social platforms are integrating video content and in-app shopping. Pinterest announced their new feature, Pinterest TV. Pinterest TV episodes are shopping-focused livestreams, with new videos every Friday. These episodes are a part of Pinterest’s ecommerce push and bring in shopping activity directly to the app just in time for the holiday season. The first episode will premiere on November 8.
- WhatsApp is also making strides to grow their ecommerce. Their new “collections” feature make shopping easier than ever. Users can now view a business’ products directly from their profile and the collections element organizes products so that consumers can find what they are looking for faster. This feature also comes just in time for holiday shopping.
- Reels on Facebook are now available to all US users. Facebook and Instagram, along with other apps, are continuing to incorporate video content such as reels into their platforms. The set-up of the reels is unsurprisingly very similar to Instagram reels and is now another platform for content creators to share their videos.
- Facebook has changed their name, and their focus on who they want to attract to their app. Mark Zuckerberg announced that Facebook will be making young users a focus. Facebook has not announced how they will be doing this in the future yet, but they have already been integrating elements popular with the youth into their app. It is no secret that Facebook is more popular among older generations and adults. However, their recent integration of reels and future additions could be what the app needs to bring the youth back to Facebook.
Our Biggest Takeaway
Social media is ever-changing, and apps are evolving to keep up. The popularity of video content and the incorporation of in-app shopping are a couple of trends that are not going anywhere soon, and these apps are adjusting.
Keep building, brick by brick!
-The Brick Media Team
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