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Tampa Business Spotlight: Aleyr
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Tampa Business Spotlight: Aleyr

by Allison
October 1, 2020

[vc_row][vc_column][vc_column_text]When Aleyr Pet Wellness first opened its doors in November 2019, they did so to provide Tampa Bay not only first-rate customer service but the best products available in pet care.

Aleyr is so passionate about animals and supporting their Tampa community that they work tirelessly to extend to you and your fur family the healthiest food at a price that won’t break the bank. With amenities of retail, online, fast delivery, and curbside pickup, they provide unmatched convenience to the hardworking pet parents out there. They specialize in offering a warm, inviting, fun, and modern experience. They are known for unique toys, treat variety, popular brands of healthy food, accessories, and, of course, health and wellness products — for both dogs and cats.

Armed with extensive pet care know-how, the welcoming staff will help guide you with free nutrition counseling, whether you’re an experienced pet parent or a new to the game. Aleyr’s singular focus is the health and well-being of your beloved dog or cat — or both! Because you want Rocky and Ginger to thrive mentally and physically for years to come.

Aleyr offers free same-day and next day delivery with AutoShip to the Hillsborough, Pasco, and Pinellas County service areas with no purchase minimums. In keeping with their exceptional customer service goals, they extend a price-match guarantee and no-questions-asked return policy. While Aleyr’s prices are even better than, say, Chewy — if you see a better price, Aleyr will match it. It’s guaranteed your pet will love their new food or treat; if not, send it back for a full refund – no questions.

Nala! (one of Aleyr’s most faithful customers)

Aleyr is located at 1540 S. Dale Mabry, across from Sprouts.

Follow Aleyr on Facebook @aleyr.store and Instagram @aleyrpetwellness

Aleyr’s knowledge at work

When Brick Media’s Jake Kurtz first brought golden retriever Louie into his life, he took steps to carefully select what to feed his new beloved fur baby. They shopped around for a while before becoming familiar with South Tampa’s newest pet wellness store, Aleyr, a shop where the mission it is to continuously offer their clientele the healthiest pet food on the market at an affordable price.

Jake and his pup Louie

Before discovering Aleyr, Jake had initially started Louie on Purina Pro Plan Salmon & Rice formula, a “premium” line of the Purina brand. When they went to Aleyr, their recommendation was to switch Louie to Fromm’s Gold Label, large breed adult formula. The best approach to keeping your pet in exceptional shape is to be educated on what ingredients are in the food you’re feeding them. Because keeping your pets happy and healthy is Aleyr’s top priority, the staff is always there to help.

The first three ingredients in Fromm’s Gold Label are chicken, chicken meal, and chicken broth – all directly derived proteins. It also includes chicken liver and chicken fat, duck, and lamb — fundamentally, seven types of protein directly derived from meat. Jake is paying roughly $62 for a 41-pound bag of Purina, which is about $1.51 per pound. His cost with Fromm would be about $55 for a 33-pound bag – around $1.67 per pound. That is, about a 10% cost increase for higher quality food for Louie!

Unless vet-recommended, there are higher-quality options than Purina Pro Plan. One of its included ingredients is canola meal. Canola oil is used in the farming industry as a protein supplement to livestock. It tends to have a high protein reading, so many pet food companies will pair it with cheap products to increase the protein level on your nutritional panel. Canola meal is a by-product of canola oil typically used to made feed for farm animals and to produce biodiesel.

“There is controversy about the source of canola because it can sometimes be derived from genetically modified rapeseed,” says Yushira Budhram, co-owner of Aleyr. “The other ingredients listed after salmon on the ingredient panel are barley, ground rice, and oat meal. It’s important to remember that dogs are carnivores and need a high protein diet. These grains are typically used as fillers – you want your first 2-3 ingredients listed on your ingredients panel to be meat.”

Yushira Budhram, Aleyr co-owner

The pet food industry is a highly lucrative one, and regulatory standards for pet food manufacturing can be questionable. Also, these manufacturers use clever marketing tactics to distract you from the ingredient labels by using the words “premium” and “complete.” You’re led to believe you are giving your pet the nutrition they need. If you can’t pronounce the ingredients, they aren’t suitable for your pet. This is why it’s essential to know how to read the ingredient label on the food of your dog or cat.

It is equally important to study the ingredient panel in its entirety and not just the first few ingredients. There are food additives that should be avoided altogether, such as preservatives like BHA, BHT, sodium nitrate, and nitrate.

So, just as we humans want to know what are in the products we use daily, we should do the same for our pets… despite what we may like to think, they can’t read.

Better nutrition for Louie also increases the likelihood that he won’t have any health issues that will require costly vet visits.

View Brick Media’s Aleyr case study here.

Brick Media Q&A with Yurshira Budhram, co-owner of Aleyr:

Q. What’s your primary responsibility in the co-owner role?

Marketing, business development, and managing day-to-day operations

Q. What is your most significant business or work-related challenge?

Being a startup, there’s a lot to do, refining workflows and also developing our eCommerce platform.

Q. What’s something you battle daily?

Time management becomes tough when you are responsible for and involved in all aspects of operations and development.

Q. What is the best advice for people aspiring to be in your position?

Work hard; be sincere and honest!

Q. What’s something for which you want to be remembered?

Being sincere and always giving my best

Q. What is the biggest difference between business in 2020 versus business in 2009?

I wasn’t in business in 2009 – I was in school — but the use and impact of technology would definitely be the biggest difference between doing business then and now.

Q. What has been a significant shift you’ve noticed in the past decade?

Again, how quickly technology has transformed our lives, the way we do things, and our expectations. It has impacted all of us in all areas of our lives, from business, social, and personal!

Speed Round

Q. What’s your personal favorite social media platform?

Instagram

Q. What 2 words would the people closest to you use to describe you?

Sincere and reliable

Q. If you could have lunch with one person for 60 minutes (dead or alive), who would it be?

Nikola Tesla

Q. Which do you like more, dogs or cats?

Dogs for sure!!!

Q. Favorite hobby outside of work?

Playing golf!

Q. Name one of your biggest guilty pleasures.

Bravo… “RHONY” (Real Housewives of New York) and “Below Deck” lol.

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